Putting their money where their mouths are, seven outdoor brands – ranging from backpacks to apparel to footwear and several of whom are exhibiting at The Running Event 2023 and Switchback at TRE this month – recently joined forces to support The Conservation Alliance (TCA) by donating five percent of all online sales from November 2-8 as part of the #WeKeepItWild campaign. The semi-annual campaign includes Backpacker's Pantry, Gregory Mountain Packs, Royal Robbins, Nomadix, La Sportiva, Oboz Footwear, and Superfeet.
During the campaign, consumers could shop for these outdoor brands while supporting TCA’s mission to fund and advocate for the protection of North America’s wild places. This fall marked the fourth year of the campaign, which has raised nearly $400,000 for TCA. Member support on projects like this helps make a tangible impact on the organization's work to “keep it wild.” Just this year, TCA has played a key role in 16 conservation projects, protecting more than 11.7 million acres across North America.
“#WeKeepItWild brings together like-minded brands to drive meaningful impact during the holiday season,” says Conor McElyea, senior director of membership and partnerships at The Conservation Alliance. “Our members are where we’re able to make the greatest impact. Their membership dues and partnerships help TCA fund grants that go directly to organizations on the ground advocating for the protection of our public lands and waters. We are incredibly grateful to the brands participating in #WeKeepItWild and hope shoppers consider shopping with them this holiday season.”
The campaign has been an opportunity for these brands to come together for a shared cause and give back during the holiday season. The funds raised from this season's campaign will go directory to protecting wild lands and waters across North America.
About The Conservation Alliance
The Conservation Alliance is a coalition of more than 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s wild places and outdoor spaces. Through the collective power of their membership, companies from a range of industries – from the outdoor industry to brewers, bankers, sportsmen, and renewable energy – take bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $31.5 million in grants and helped protect over 81 million acres and 3,580 river miles, remove or halt 38 dams, purchase 22 climbing areas & designate five marine reserves. For complete information about The Conservation Alliance, visit conservationalliance.com.