To support workers of all types who are on the front lines of battling the COVID-19 pandemic, Hoka One One has launched a Give Back program that will put 5000 pairs of shoes on the feet of those men and women who are risking their lives to save others.
Hoka’s retail partners have been asked to identify organizations and individuals they want to donate to during this time. Product will be pulled from their stock locally and Hoka’s retail partners will place the product directly in the hands of doctors, nurses and other healthcare workers by identifying beneficiary organizations in their regions.
To launch the program, HOKA joined forces with retail partner JackRabbit to supply more than 400 pairs of shoes to two severely impacted hospitals in the New York and New Jersey area.
In addition to Hoka’s footwear donation, Deckers Brands, parent company of Hoka, has established the Santa Barbara Better Together Fund at the Santa Barbara Foundation to help provide economic support to the community of greater Santa Barbara, where Deckers has been based for over 47 years. From this, one grant has been awarded to Women’s Economic Ventures (WEV), an organization aimed at empowering women business owners and aspiring entrepreneurs and currently working to provide emergency financial assistance to small businesses during COVID-19.
The fund also calls for other community leaders to contribute to small businesses and deliver vital supplies during this time. As announced last week, Hoka’s parent company, along with the entire portfolio of brands, has committed over $1 million dollars to the fight against COVID-19.