With many running brands pivoting their businesses and manufacturing to develop wearable personal protective equipment (PPE), Tailwind Nutrition is using its expertise in nutrition and the benefits of having its own manufacturing facility accessible at headquarters in Colorado to deliver an ingestible personal protective solution – in the form of essential nutrition – to frontline healthcare workers.
Throughout the month, Tailwind is donating Endurance Fuel to dozens of hospitals across the country. It has also launched a program in which the company matches any donations made by its customers. In addition, Tailwind has lowered prices for the month of April so that anyone can stay active and healthy using Tailwind despite the financial impact of COVID-19.
Tailwind recognizes that staying hydrated and consuming enough calories during rigorous activities isn’t just for athletes. Healthcare workers are on their feet for long hours with little more than a water bottle and limited access to food. Not to mention, during the current crisis, they are covered head-to-toe in PPE gear that is not very breathable, speeding up the rate at which they are losing electrolytes and fluids. In fact, a customer on the frontline of the fight against COVID-19 inspired the idea:
Throughout the month of April, Tailwind has donated more than 7000 single-serve packets to more than 50 hospitals across the country, including to NYC Presbyterian Hospital, Children’s National Hospital in D.C., Sky Ridge Hospital in Denver and Mercy Regional Medical Center in Durango, CO.
Tailwind anticipates donating to at least another 60 hospitals in the coming weeks.
“Our hearts go out to you if you or a loved one are dealing with COVID-19 and to all of you who are facing challenges with layoffs and upheaval,” says Tailwind founders Jeff and Jenny Vierling. “Our health care professionals and everyone on the front lines are also foremost in our thoughts – we are grateful for all you are doing.”
Tailwind has created an online form where people can suggest hospitals that may be in need of Endurance Fuel packets for healthcare workers.