Balega has opened the application portal for its sixth annual Impi ambassador team, welcoming applicants from around the globe to help represent Balega by spotlighting the brand’s core pillars – performance, excellence, harmony, creativity and community.
Applications will be accepted through Sunday, December 6, 2020. The 2021 team will consist of athletes from the United States, South Africa, Canada, Australia and the United Kingdom.
By utilizing their social media channels, as well as their presence at races and events around the world, these endurance enthusiasts will help to spread the Balega word, talk with their run communities about the product and position Balega as the leader in the run specialty market. In order to align with Balega’s give-back initiatives, ambassadors will also be asked to establish their own personal way of giving back to their local communities.
Balega seeks to live through the true spirit of the Ubuntu on a daily basis, and this is partly achieved through the Balega Impi ambassadors. Impi is a Zulu word roughly translating to mean “warrior.”
The ambassadors who are selected to join the team will act as an army of Balega warriors, or “Impis,” representing the brand’s core values and sharing the brand’s South African heritage and sole. Impis will assist with new product launches and spreading the Balega brand message within their local communities. In turn, the Impis receive socks throughout the year and benefit from the various other product categories out of the Implus stable of brands.
“We take our time choosing the right individuals to become ambassadors to ensure that only those who we feel can positively and proactively represent Balega in an authentic way are selected,” says Tanya Pictor, VP–Balega Marketing. “We’re excited to add new devoted athletes to the 2021 Impi roster and are excited for their spirited advocacy and passion for our Balega products.
Interested athletes should apply here.