Please give us the “elevator pitch” on what Upper Quadrant is all about? 

Upper Quadrant specializes in data-driven marketing and insights. Upper Quadrant’s trusted digital marketing, email marketing and websites services paired with scroll-stopping creatives help retailers and brands get more customers, more often. Our UQ Cadence Platform provides unmatched industry visibility for run specialty retailers and brands.


What makes Upper Quadrant unique in your space in run specialty? 

What sets UQ apart from other marketing agencies is our customer focus, innovation, transparency and, last but not least, our team.


Why is your research and data so important to store owners in the current retail environment? 

With competition at an all-time high, what really sets retailers apart is the details. With our reporting, retailers have a holistic view of their business and can maximize their potential by focusing on opportunities for improvement. Retailers can then apply these findings to their overall strategy.


How can these retailers sell more products by utilizing what Upper Quadrant data and research? 

With UQ Cadence, our weekly industry snapshots leverage data to answer “How I am doing?” every day. With the ability to track marketing performance online and in-store, our team and our bots are consistently optimizing creatives, audiences and placements to deliver results.


What are you looking for in your involvement with Runchella? 

We are excited to hear what’s important to the industry from the retailers themselves and showcase what we have been working on to further help.


Finally, what does the rest of 2022 have in store for Upper Quadrant? 

Simplification, innovation, connectivity, diversity and robot process automation. We’ll be equipping retailers and brands with new tools, simplified insights and marketing tactics centered around our mission — Innovating the use of data to transform industries.