Saucony has joined forces with prinkshop, the “wear what you care about” apparel and accessories brand, to rally behind women with a collaboration called “Women Running,” celebrating women who run for sport or for political office.
Women Running is the brainchild of prinkshop founder and creative director Pamela Bell, along with Saucony marketing director Jessica Newton and director of apparel Sarah Clark, in an effort, the company says, “to weave Saucony into the 2020 cultural conversation.”
“Whether running a marathon or running for political office, win or lose, it’s all about showing up,” says Saucony president Anne Cavassa, in a statement on the brand’s website. “The Saucony x prinkshop Women Running Collection demonstrates the shared commitment between Saucony, prinkshop and She Should Run to encourage more women to experience the goodness that comes with running for a place on the political or sport podium.
“With this collaboration, we are taking a stand to further support gender parity and encourage women everywhere to find their personal pathway to leadership,” Cavassa adds. “We invite everyone to join us as we rally behind the women who are committed to the race with their eye on the finish line. When women run, we all win.”
Women Running is the first footwear collaboration for prinkshop. Ten percent of proceeds of this collection will be donated to She Should Run, a non-partisan, non-profit organization that supports female leadership in politics by encouraging women to run for office and providing them with the tools they need to get to the starting line.
The collection’s Hero T-Shirt and Hero Tote are made from 100 percent organic cotton — a material choice that is easier on the environment than conventional cotton.
The female symbol which is used as a repeat pattern on the Kinvara and Jazz and in the “o” of Hero is actually called the Venus symbol and symbolizes love, ambition, passion and balance. It represents bonds and people with opposite natures being able to come together.
The collection’s color palette of red and blue symbolizes a non-partisan approach to supporting female candidates running for office. It’s not about party, it’s about participation, Saucony emphasizes.
The Center for American Women and Politics has noted that there are a record number of women seeking seats in Congress this year. Women make up 29.2 percent of major-party U.S. House primary candidates in 2020.
For racial and ethnic diversity, 2020 will also be a record. In the 22 states that have already held primaries, 30.6 percent of House candidates were Black, Latinx, Asian American or Native American.
The collection was shot by award-winning photographer and visual anthropologist, Laurel Golio.
The women featured in the campaign photography, fitness editor and health activist Tamara Pridgett and artist and designer Cassandra Mayela, are advocates of political activism and equality.