Tecnica’s custom-fit trail running shoe, The Origin, for SS20, pulls from Tecnica’s history in developing ski boots. There are four versions in the family with different outsoles, midsoles and levels of support in the uppers, so the result is the same performance for every runner. The upper contains thermomoldable sections in the areas that tend to have the greatest issues with fit. Retailers are equipped with a machine that allows them to mold the shoe to the customer in 20 minutes. Tecnica had introduced this technology in a hiking boot, the Forge, last year.
June 17, 2019