Single Blog Title

This is a single blog caption

Brooks, New Balance Unveil Boston Shoes This Month

April 1, 2019

Brooks Boston “T” Launch 6

Brooks Running recently unveiled this year’s Boston themed shoe, the Boston “T” Launch 6. Inspired by the city’s infamous transportation system and the spirit of running in Boston, the shoe is a memento for those who run in the city. The limited edition Boston “T” Launch 6 was available beginning March 28 at retailers and online at brooksrunning.com/boston (MSRP: $100).

The Launch 6 features a new engineered, one-piece mesh upper and internal bootie for a breathable and lightweight fit. The shoe’s BioMoGo DNA midsole and rebounding rubber outsole offer a springy feel underfoot while a Midfoot Transition Zone gets the runner from heel to toe quickly.

On the limited-edition Boston “T” Launch 6, a map of Boston’s iconic subway system wraps the heel while street and subway map lines cover the heel collar and tongue. The words “Boston 2019” appears on the heel and in a nod to previous Boston-inspired Brooks shoes, red lobsters appear on the heel, tongue, and insoles.

New Balance 890v7 Boston

New Balance is introducing the 890v7 Boston this month, marking the 10th year that the company has created a special shoe for the brand’s Spring running campaign.

The inspiration for this limited-edition running shoe comes from Springtime running in Boston — specifically, the tulips that become so prominent in the Boston Common as the spring running season arrives. The sock liner details a white-throated sparrow, a frequent visitor of the Common — when the sparrow’s song is heard throughout the park, it is a sure sign that Spring has arrived.

The presence of gold throughout the shoe represents runners’ “crowning moment” to symbolize their achievements. The heel design and insole both feature the words “RUN BOS” along with a silhouette of the state of Massachusetts in the insole to emphasize New Balance’s continued commitment to the runners of its home city.

This limited-edition style is built on New Balance’s cult favorite 890 running shoe with updates and a new attitude in the 890v7, combining innovation and nostalgia.

The 890v7 Boston for men and women retails for $129.99 and is available beginning April 1st online at www.newbalance.com.

It is also being sole at select retailers, including the New Balance Boylston store (583 Boylston Street, Boston), the New Balance Global Flagship at Boston Landing (140 Guest Street, Brighton), and the New Balance booth at the John Hancock Sports & Fitness Expo.

© Diversified Communications. All rights reserved.