The American Trail Running Association (ATRA) has renewed its partnership with OrthoLite, the provider of comfort and performance insole technology found in more than 500 million shoes annually from over 350 top brands. The partnership names OrthoLite the “Official Insole of ATRA,” and also includes a promotional program to be announced later this year that is tailored to reaching ATRA’s audience of trail runners nationwide. OrthoLite has been a major supporter of ATRA since the mid-2000s, primarily as an official partner.
“We are proud to further our long-standing partnership with ATRA as the trail and mountain running community’s official insole,” says Dan Legor, OrthoLite director of marketing. “Our goal is to enhance the trail running experience for athletes at every level with superior comfort and performance insole technology.”
“Partnering with OrthoLite is a natural affiliation, given OrthoLite’s long-standing commitment to running in general and, for years, its dedication to off-road,” adds Adam Chase, ATRA president.
ATRA is dedicated to providing educational tools such as its events standards program, which debuted in March 2012, Rules on the Run, Trail Tips, Trail Running Camp Standards, and Event Sustainability. Additional content is offered through its quarterly Trail Times newsletter and monthly e-newsletters — one for race participants, another for race directors.