ASICS and its ASICS Runkeeper app celebrated Global Running Day in the United States with a nationwide activation that gave runners and run lovers a platform to share why they love the pastime. Through Runkeeper brand’s #DearShoes social giveaway and in-app challenge and events in nearly 50 U.S. ASICS stores and outlets, the brand asked runners to share their stories and celebrate.

Runners were encouraged to spend some time with their most supportive running buddy – their shoes – and join the company by writing their ASICS shoes a love letter, celebrating the ups or downs they have, to be entered for a chance to win. They were then asked to share their love note (and a photo of their ASICS sneakers) with the hashtag #DearShoes on Instagram or Facebook between May 29 and June 30 to be entered for a chance to win a pair of GEL-KAYANO 26 running shoes.