ASICS has entered into a five-year sponsorship deal with Conqur Endurance Group that will make it the official footwear and apparel partner and presenting sponsor of the Los Angeles Marathon beginning in 2020. This multi-year agreement comprises significant brand integration, on-site and in-store event activations, digital and social content, broadcast integrations and online retail promotions.
ASICS and Conqur will re-launch their partnership in January 2020, beginning with the Pasadena Half Marathon, as the two build on their rich history together ahead of the Los Angeles Marathon in March.
In addition to the 2020 Los Angeles Marathon, ASICS will expand its partnership in Southern California by becoming official partners of the Pasadena Half Marathon at the Rose Bowl, The LA Big 5K, and Santa Monica Classic 5K and 10K. ASICS will also look to support Conqur’s extensive youth running and community programs.
“Our partnership with Conqur to become the presenting sponsor of the Los Angeles Marathon solidifies our commitment to the run category.” says Koichiro Kodama, CEO of ASICS North America. “ASICS is back and more dedicated than ever to drive our brand forward as we build off of the very foundation we were created on — performance running.”
With a heritage deeply rooted in running, ASICS is making significant investments beginning this year to help it reclaim the top industry status, including run-focused activations and updates to its athlete roster, most recently signing multi-year sponsorship deals with female distance runners Emma Bates and Allie Kieffer.
Bates is a 2018 USA Marathon champion and was the first American female to cross the finish line in the 2019 NYC Half Marathon, placing fourth. Kieffer is a distance runner who placed fifth in the 2017 NYC Marathon and seventh in the 2018 NYC Marathon.