Polar has been named the exclusive technology device provider of Atlanta Track Club. Under the partnership, Polar will provide training, content and devices to Atlanta Track Club staff, who will utilize the information to enhance training for participants while measuring the efficacy of its programming. The products will also be worn by members of Atlanta Track Club Elite’s team. Athletes will appear in Polar’s marketing along with Polar’s other sponsored endurance athletes, including Olympians Molly Huddle and Gwen Jorgensen. Polar products will be available for purchase at expos and number pickup events for the AJC Peachtree Road Race in July, Publix Atlanta Marathon, Invesco QQQ Thanksgiving Day Half Marathon and PNC Atlanta 10 Miler.
“This relationship with Atlanta Track Club is compelling on many levels,” says Stan Brajer, SVP–marketing and sales for Polar. “They have an elite team led by Olympian Amy Begley and 33,000 members and they produce more than 30 events each year. Plus the US Olympic marathon trials will be held in Atlanta on February 29, 2020,” he adds. “Beyond these running-specific opportunities, ATC has a vision to re-invigorate high school track and cross-country programs in Atlanta public schools, which aligns perfectly with Polar’s expertise in physical education and team systems technology.”
Polar promoted the ATC partnership with visits to key Atlanta area run specialty stores Big Peach Running, Fleet Feet Sports and West Stride. Polar also plans on site activations at major events such as the Peachtree 10K (which is celebrating its 50th anniversary in July) and the US Olympic marathon trials. Polar will also help to develop ATC specific training programs utilizing its elite coaches and athletes and the brand will contribute to both on-site training at specialty store locations, ATC club events and schools, as well as offering virtual training.
“We are excited to work with Polar to share the value of heart rate-based training with the In-Training for Peachtree participants,” said Atlanta Track Club Coach and Olympian Amy Begley. “Polar is the original heart rate monitor and its reputation as a leader in the industry is unmatched.”
With more than 30,000 members, Atlanta Track Club is the second largest running organization in the United States. In addition to the AJC Peachtree Road Race – peachtreeroadrace.org – the largest 10K running event in the world, the Publix Atlanta Marathon, PNC Atlanta 10 Miler and Invesco QQQ Thanksgiving Day Half Marathon, Atlanta Track Club directs more than 30 events per year.
Atlanta Track Club also maintains a number of community initiatives, including organizing and promoting the Kilometer Kids youth running program to metro Atlanta youth, honoring high school cross country and track and field athletes through Atlanta Track Club’s All-Metro Banquets and supporting the Grady Bicycle EMT program.