In other news at ASICS, the company has acquired Race Roster, a leading race registration platform for running events. Race Roster will join ASICS Digital’s portfolio of consumer-focused running platforms. As part of the agreement, ASICS formed a new Canadian subsidiary known as Race Roster North America.
Established in 2012, the Race Roster platform helps athletes discover and register for running and endurance events, while providing event organizers with a robust CRM tool for tracking participant data, marketing campaigns and event revenue.
With the acquisition of Race Roster, ASICS says it is now positioned to disrupt the running event industry and to meet the needs of runners, race directors and the running community by offering race management, premium brand sponsorship and marketing, while also enhancing the race day experience for participants.
The synergies between ASICS and Race Roster will enable ASICS to build relationships with consumers that will drive engagement to digital, retail and run specialty partners.
ASICS will now enable Race Roster to become the top endurance event platform and partner by bringing premium branded experiences to events of all sizes.