In just a few short years COROS has become a meaningful disruptor in the GPS watch market.
Based in Orange County, CA, COROS released its first GPS watch, the COROS PACE in May of 2018. The company has always been focused on the specialty retail market, and it first showcased the COROS PACE at the 50 Best Running Stores event in Minneapolis, MN.
Fast forward a little more than two years and the brand has released COROS APEX, COROS APEX Pro, and COROS VERTIX models to critical and public acclaim, earning awards from Runner’s World Magazine, Believe in the Run, Outdoor Gear Lab and many more.
COROS is a performance sports technology company designed to help athletes train to perform at their best. A focus on the technology that matters is at the core of what the company does. This means the longest lasting battery performance of any GPS watch on the market and the best available accuracy.
Specific features focus on advising those exploring at altitude and the innovative “Track Mode” provides the first truly accurate GPS measurement on a standard outdoor track.
Athletes who trust COROS with their training and racing include two-time Olympian Desiree Linden, multi-distance World Record Holder Camille Herron, two-time UTMB podium finisher Tim Tollefson and U.S. 25K record holder Parker Stinson.
COROS looks forward to showing the complete COROS range during Running Insight Market Week, including how diversifying retail offering can mean new customers and increased business and profitability in the electronics category.
If you’re registered for Running Insight Market Week, don’t forget to set up a meeting with Coros Wearables!