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Gerardo Perez

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Guerilla marketing: Casper Coppetti created quite a disturbance with On Running’s attention-getting ploy at an early Running Event. Hotel staff weren’t thrilled, but it got the message out and the author never let on who hung those “Do Not Disturb” signs ... until now.

Lessons Learned

August 5, 2026

Retail Success Stories

Best of the Best

August 5, 2026

Retail Success Stories

Elizabeth Jansen (left) and Sally Edwards founded Fleet Feet in 1976 with the goal of selling five pairs of shoes each day.

A Fleet 50 Years

August 5, 2026

Vendor Support
Retail Success Stories

MORE 2026 Milestones ...

August 5, 2026

Retail Success Stories

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