Nike and Finish Line have collaborated on a new mall-based store called Finish Line LTD that is built around a running theme. The store carries about 60% Nike merchandise and also features performance product from all the major running brands.
The Gubbins store is unique in that it features only
Nike products. Nike provides the fixturing, and Gubbins works in tandem with Nike on the merchandising. The store is owner Barbara Gubbins' fourth store in the East Hampton and Southampton, NY area.
